How do you build a profitable Google AdWords campaign? Should you bother? Is it all that important to your success as a business? In a word, the answer is yes.
Your AdWords structure should function at high levels of efficiency since it serves as one of the key factors that will control your customer traffic, enhance your ability to connect with clients, and increase your professional growth and development.Read more
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As a small business owner, you may have heard Google Adwords being bashed across the internet, that has led you to ask yourself, "Is Google AdWords really worth the time and money?" Or perhaps, "Is Google AdWords cost effective for small businesses?"
Here's why you should use Google advertising.
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Let’s be honest; Google AdWords can be costly, confusing, and ineffective (often the result of low click-through rates or CTRs) if you’re not quite sure what you’re doing.
Below, I discuss the three Google Adwords practices that will help you, the business owner, increase the click-through rate of your ads.
Google Stops Showing Ads On Right Side Of Search Results - (Here's the Impact On Your Local Business)
"Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page."Read more