Digital Marketing Metrics: What Gets Measured, What Matters & Why

Digital Marketing Metrics: What Gets Measured, What Matters & Why

Savvy business executives and marketers know it’s important to stay on top of your digital marketing metrics, but do you know which ones matter the most? By measuring your results and adjusting your strategy accordingly, you can elevate your digital marketing metrics to a science by taking out the guesswork.

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Your Guide to Growing Customer Loyalty in the Digital Age

Your Guide to Growing Customer Loyalty in the Digital Age

Back in the day, 50-100 years ago, consumers were limited by geographical and economic constraints. If you wanted something, you went to the neighborhood store; location made for automatic, built-in loyalty. As long as there were people in the area and you had the supply, they demanded.

Then the population grew. New stores opened. Supply increased and demand in your store tapered. You had actually to work for customer loyalty. Eventually, the paradigm changed: the consumer became king.

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How to Improve Customer Experience by Reducing Friction

How to Improve Customer Experience by Reducing Friction

With a constantly changing digital landscape and customers who are driven by an "I want it now" attitude, businesses that used to compete on features like price or brand alone, are now forced to include speed and ease of experience in their business and marketing model.

Without the right attitude and knowledge, businesses are finding it difficult to keep the online shopping experience simple and attractive for today's consumers.

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