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How To Convert Leads Into Sales Using Email Marketing

How To Convert Leads Into Sales Using Email Marketing


In this case study, Darrel Evans takes an in-depth look at the automation of an email workflow for one of Yokel Local's clients. Darrell analyzes the client's buyer persona and how that determines the headlines and email content that's created for the workflow's nurturing sequence. You'll see how effective email marketing automation crafts each email message to where a lead may be in their buying process; how each email builds upon the previous email and how the sequence carefully educates and guides a potential client from lead to customer. Read more
How to Quickly Build An Email List for Business Marketing

How to Quickly Build An Email List for Business Marketing

 

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As early as 2014, email marketing was determined to be the most effective online marketing method for customer retention in the entire U.S. Email marketing continues to be a valued instrument for reaching customers and making sales. Currently, well over half of B2B marketers claim that email marketing gives them the highest ROI over any other form of digital marketing.

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