Your business means the world to you, so you’ve invested not only money but your time. This means you may forgo socializing with friends and family, or you sacrifice the occasional vacation. You find that no matter how much effort you put towards growing your company, you have a high customer churn rate.Read more
To develop an effective inbound marketing strategy for your business you need to identify a target audience that narrows in on your ideal customers to create buyer personas.
When you combine the goals of your company and the persona of clients who are likely to purchase your products or services, you can implement more effective strategies for inbound marketing, social media management, and traditional marketing solutions.Read more
Your online marketing strategy must always start with identifying your buyer persona. So If you're wondering, "What is a buyer persona?" I explain in the video below.Read more
Are you wondering how to capture more leads from your website?
Want to increase your sales online?
The key lies in understanding your buyer’s journey online. You can understand their journey better by completing this 30-minute exercise called the Empathy Map.Read more