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3 Metrics You Should Measure to Calculate Marketing ROI

3 Metrics You Should Measure to Calculate Marketing ROI

One of the best things about the digital marketing revolution is that it's easier than ever to calculate marketing ROI from your online marketing efforts. ROI is the return on investment which tells you how many sales a particular marketing campaign yielded relative to how effective it was at reaching out to potential clients. However, it's not as simple as dividing how much you spent by your total sales.

Here are some key metrics you need to keep track of to determine your digital marketing ROI as well as whether a particular online campaign or channel was effective.

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How to Grow Your Business by Outsourcing Your Internet Marketing

How to Grow Your Business by Outsourcing Your Internet Marketing

Internet marketing plays an integral role in the promoting of your business to ensure that you are able to reach your ideal customers online. However, the downside to internet marketing is that it takes up a significant amount of time if you are trying to focus on your marketing while running your small business. This can affect your ability to really focus on growing your business, especifically if you don’t have a marketing department or know the ins and outs of effective online marketing.

The good news is that you can free up more time to focus on making your business more successful and enjoy several other benefits by outsourcing your internet marketing to an internet marketing agency.

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Why You Need to Identify a Target Audience for Your Business

Why You Need to Identify a Target Audience for Your Business

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To develop an effective inbound marketing strategy for your business you need to identify a target audience that narrows in on your ideal customers to create buyer personas.

When you combine the goals of your company and the persona of clients who are likely to purchase your products or services, you can implement more effective strategies for inbound marketing, social media management, and traditional marketing solutions.

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How to Use Social Media to Get Customers for Your Business [Video]

How to Use Social Media to Get Customers for Your Business [Video]

 

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What do you really think about using social media for your business?

With Facebook boasting over 1.5 billion active users and Twitter with over 300 million, you can bet that your customers make up a portion of these users. 

They're using these platforms, along with several others, to directly access news or new information and to research products, services and your brand.

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1 Lead Generation Mistake to Fix

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