It seems like every day, there's a new technology popping up. It's tempting to try every new advancement and follow every new trend, but it can be dangerous. Not because of the cost, or the energy involved (though both can be daunting), but because it may cause you to lose sight of the most important aspect of business... the customer experience.Read more
Back in the day, 50-100 years ago, consumers were limited by geographical and economic constraints. If you wanted something, you went to the neighborhood store; location made for automatic, built-in loyalty. As long as there were people in the area and you had the supply, they demanded.
Then the population grew. New stores opened. Supply increased and demand in your store tapered. You had actually to work for customer loyalty. Eventually, the paradigm changed: the consumer became king.Read more
With a constantly changing digital landscape and customers who are driven by an "I want it now" attitude, businesses that used to compete on features like price or brand alone, are now forced to include speed and ease of experience in their business and marketing model.
Without the right attitude and knowledge, businesses are finding it difficult to keep the online shopping experience simple and attractive for today's consumers.Read more