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Get More Customers Academy Recap - July 2017

On July 26th, Yokel Local made its debut Get More Customers Academy live event right here in Las Vegas at the Hampton Inn on Tropicana. We had a great group of business owners, entrepreneurs and marketers wanting to know how to win online and grow their business using inbound marketing. We taught our 6-step process (The Inbound Marketing Playbook) and revealed some of the tactics we use to achieve results for our customers. 

Here's what Get More Customers Academy Live attendees had to say. 

 

 

 

 get more customers academy testimonial elie morris

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Get More Customers Academy Recap

Didn't make it to our live event? We have the recap below:

get more customers academy testimonial charlene fuentes

Introduction With Dan Tyre, Hubspot

Dan Tyre was a member of the original team at HubSpot, providing his expertise in sales as they grew to be a 3 billion dollar company. An energetic speaker with tons of valuable information, Dan kicked off the event with an enthusiastic intro to inbound marketing.

get more customers academy guest speaker dan tyre of hubspot

Key Takeaways: Cold calling is dead, and the world is moving away from interruptive advertising and lead gen. Unlike outbound marketing where you're actively trying to get a customer to buy from you, inbound draws customers in. Instead of "always be closing," the new sales phrase is "always be helping."

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Module 1: Who Is Your Audience?

How to craft the right message for the right person at the right time all the time.

Our founder Stormie Andrews kicked off the event with our first and most important module that lays the groundwork for the rest of the education series: Buyer Personas.

get more customers academy speaker stormie andrews

Key Takeaways: It's difficult to win online without knowing who your ideal customer is. Hint: It's not everyone. Building a buyer persona and crafting messaging that speaks to that ideal customer can help marketing, sales, service, and more.

 

get more customers academy faecbook testimonial marty pazClick to Enlarge

 

 

Module 2: How to Attract More Visitors to Your Website

Our co-founder Darrell Evans built from Module 1 to talk about the one thing everyone wants to know about: attracting more website visitors.

get more customers academy speaker darrell evans

Key Takeaways: Blogging, SEO, social media, and paid advertising are all ways to drive traffic. By leveraging the unaware and pain aware stages of the buyer's journey (people who don't know they need to by yet), you can unearth 85% of your customers from a practically uncontested market.

With this in mind, blogging should be about problems, the pain that proceeds the solution. Darrell also shared several solutions to make content creation a breeze.

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Why Social Media?

De 'Borah Fortune Stott, Yokel Local's education director, further hit home the importance of social media when driving website traffic.

get more customers academy testimonial speaker De 'Borah Fortune Stott

Key Takeaways: Search engines alone are not enough to succeed online. Twitter, Youtube, Facebook, and LinkedIn are some of the top platforms for social media for business. Facebook, in particular, is the smorgasbord of opportunity, including their "Pay to Play" strategies. De 'Borah also shared tactics and tools to make social media easy.

 

Module 3: How to Convert More Visitors Into Leads

Darrell opened up Module 3 talking about bridging the gap between traffic and leads. A ton of traffic is worthless if none of them are raising their hands to start a relationship with you.

Darrell Evans

Key Takeaways: Make sure your website is a resource that meets your buyers at their stage of the journey. If visitors are showing up on your website, there should be a clear call to action. What do you want them to do when they show up?

get more customers academy testimonial david l

Bonus Content: The Skinny on Blogging

Amanda Edens, the content strategist at Yokel Local, dives deeper on the strategy and tactics of blogging from brainstorming topics, writing posts, and optimizing for search engines.

get more customers academy amanda evans speaking at event

Key Takeaways: Writing the headline is the most important part of the process—no one will read your content unless they first get captured by the headline. Amanda shared the best practices of headline writing and one of her key tips, which is "Don't tell readers what you want them to know; write around what they want to discover."

 

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Bonus Content: The Power of Imagery in Content Marketing

Digital strategist and graphic designer Sha Drena Simon shares how imagery enhances blog posts, helps readers retain information, and strengthens branding.

get more customers academy shadrena simon speaking at event

Key Takeaways: 95% of people are more likely to understand information when accompanied by an image. A successful image is composed of brand colors, creative typography, and your logo.

To wrap up her section, she even did a live demo on how to create an image in under 4 minutes.

 

Inbound Marketing Expert Panel Discussion

 

Fresh off the heels of lunch, our experts lined up to take live Q&As from the audience, fostering meaningful discussion on the information up to that point.

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via GIPHY

 Get More Customers Academy Facebook Testimonial Gina Fair

 

Module 4: How to Convert More Leads Into Customers

After the panel discussion, Darrell launched right back into the heart of our event: getting more customers. One huge problem: 73% of leads are never followed up on.

darrell evans presenting at yokel local get more customers academy live event

Key Takeaways: Email is an awesome tool, and, no, not to spam people. Top of mind awareness can always be increased with little effort through email drip campaigns that involve storytelling, social proof, and testimonials.

 

 

Dan Tyre of HubSpot speaking at get more customers academy live event

Dan Tyre also discussed creating a sales process that matches how people buy. The inbound sales formula: Identify, Connect, Explore, and Advise.

get more customers academy testimonial phillip cohen

Module 5: How to Delight More Customers and Get More Referrals and Repeat Business

Stormie follows up with an assertion: A sale isn't the end of your relationship with your customer.

Stormie Andrews interacting with crowd at Get More Customers Academy Live

Key Takeaways: You should have a strategy in place to communicate with your customer after the sale. This turns your customer into an advocate and an advocate into an influencer that generates business. In turn, this improves your online reputation with good reviews on review sites.

 

Module 6: How to Scale for Growth

Stormie concludes the event with the last module on how to put all of the previous strategies into place. He discusses the different options from hiring in-house professionals to outsourcing key aspects of the process and the different tools that are available for those endeavors.

Get More Customers Academy brand collateral

 

 

Get More Customers Academy Testimonial Attendee JodiClick to Enlarge

The Get More Customers Academy LIVE event was a smash success, and we are so grateful for everyone who attended, everyone who volunteered or partnered with us to make this happen, and of course our amazing team.

Learn more about the get more customers academy live event

Author Info

Amanda Edens

Amanda is a digital marketing specialist and the resident content guru for Yokel Local, and she won't hesitate to tell you what a dangling modifier is. Connect with Amanda Edens on LinkedIn , Twitter or Facebook .
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