Whether a lead comes through your website, or from Google, Yelp or paid advertising, many business owners admit that they struggle with taking the lead from prospect to customer.
So you're getting more leads from the Internet, but you may feel that they aren't good. Or maybe they are quality leads, but you're having trouble converting your leads due to a less than stellar sales process.Read more
Did you know that online reviews have a direct impact on the growth of your business? If you have little to no online reviews, you are missing out on a tremendous opportunity.
When businesses hire us, they don’t care about how much traffic we're able to bring to their website. Instead, their top priority is getting quality leads, leads that they can turn into actual customers, as a result of our inbound marketing system.For the company we’re highlighting in this case study, we were shocked by the continual results they received from tactics we deployed from our 6-step online marketing playbook .
It's not about how much traffic you're getting to your website, but how you can better utilize the traffic that's coming through your site to grow your customer base.
In this case study, we detail how we used the two processes from our 6-step inbound marketing process to attract new customers to a local CPA firm's website and convert those visitors into legitimate customer leads over the course of 18-months.Read more
In this case study, Darrel Evans takes an in-depth look at the automation of an email workflow for one of Yokel Local's clients. Darrell analyzes the client's buyer persona and how that determines the headlines and email content that's created for the workflow's nurturing sequence. You'll see how effective email marketing automation crafts each email message to where a lead may be in their buying process; how each email builds upon the previous email and how the sequence carefully educates and guides a potential client from lead to customer. Read more