Back in the day, 50-100 years ago, consumers were limited by geographical and economic constraints. If you wanted something, you went to the neighborhood store; location made for automatic, built-in loyalty. As long as there were people in the area and you had the supply, they demanded.
Then the population grew. New stores opened. Supply increased and demand in your store tapered. You had actually to work for customer loyalty. Eventually, the paradigm changed: the consumer became king.Read more